By Martin Scott (@martinscott2010). This chapter investigates if and how a private donor’s apparent motivation to ‘look good’ – or to generate symbolic capital – interacts with a news organization’s ability to ‘do good’ by producing public service content. We address this issue by reporting on the findings of a year-long study of the online humanitarian news organisation – IRIN – as it became primarily funded by a new donor. We argue that whilst it is possible that the Foundation’s pursuit of symbolic capital may have had some effect on how IRIN sought to ‘do good’, it did not appear to affect the extent to which IRIN was either willing or able to ‘do good’. Indeed, our analysis makes clear that the influence of the Foundation only had an effect on IRIN when it combined with other factors, especially journalists’ own values and organizational strategies. Ultimately, this case highlights the limits of generalized claims about the likely influence of a donor’s desire to ‘look good’ on a news organization.
The chapter, ‘‘Doing good’ and ‘looking good’ in global humanitarian reporting’ (Scott, Bunce and Wright) is forthcoming (2018) in Communication in International Development: ‘Doing good or looking good? (Enghel & Noske-Turner (eds.))